Join the Crowd

The Join the Crowd media campaign is geared towards helping youth realize that not everyone they know is drinking alcohol. Perceptions youth have about drinking are often misperceptions. SATUCI Youth Partners wants youth to know that they should “Join the Crowd” among their peers who have chosen not to be underage drinkers.

Billboards, newspaper and radio advertising are among the ways the Join the Crowd message has been conveyed. The main message for the campaign is: 82% of youth in Marshalltown say they have better things to do than drink alcohol.

The good news is since the last time the billboard was up in Marshalltown, the percentage has increased from 81% to 82%, according to the Iowa Youth Survey!

Want more information? Contact Vickie Lewis at SATUCI at 641-752-5421.